Logo Questionnaire and Brainstorming

After we receive your logo questionnaire and initial payment, we dig into what you are saying about your business and start our gears turning. This is the part where we start getting our hands dirty with charcoal and graphite and fill up pages of our sketchbooks while drinking ridiculous amounts of coffee.

Our team then meets and discusses ideas on how to simplify and make your custom mark unique and have longevity.  We realize the importance of how you are perceived as a business in Kansas City (and beyond) and we want you to be proud of your logo.


Initial Logo Design Review

After we hone our sketches and concepts that will work well for your business, we scan and bring them to life on the computer. We focus on simplicity and alignment (when needed), with professional building models and systems we have perfected over the last twenty years.

After another internal review to make sure you are hitting the mark, we put together a private online page to view and choose your logo.  These pages include the potential color scheme we have worked on as well as showing the initial mark in black and white, full color, and reversed on a dark background.  This gives you a quick idea of how the mark might work in different situations.  (Number 3 package shown)


Review and Finish

We want you to be extremely happy with your logo. Throughout our process we will communicate directly with you, which we try and make it fun and exciting along the way. We will do what it takes to work with you, to ensure your logo meets both our criteria of a strong logo and works well for your organization.

Once the final payment is received, KC Logos then double checks and releases the high-resolution master vector file and all design rights to you. You are free to trademark it and make it fully yours at that time. KC Logos will also send you a digital packet of all of the file formats you need to start using your new logo application!